
“MadaAssist was created to make life easier – for travelers exploring Madagascar and for the local people who live here. We help visitors access trusted services with ease, while supporting local jobs and communities through every booking.”
Empowering Communities Through Tourism
Welcome to MadaAssist, where our mission is to make Madagascar more accessible for tourists and by that grow the tourism and wellbeing of the people in Madagascar. Malagasy people often say: “La vie est dure” – life is hard. Indeed, 80% of them live on less than €2 per day. Each year, the local currency devalues further, making life even tougher.
A Hidden Gem Waiting to Be Discovered
Despite Madagascar’s extraordinary beauty, it remains one of the least-visited destinations in the region. Only about 300,000 tourists visit Madagascar annually, a very small number for a country of nearly 30 million people. While neighbouring islands like Mauritius, Seychelles, and Zanzibar welcome around 100 times more tourists relative to their population, Madagascar is still largely unexplored by global travellers.
Bridging the Gap for Modern Travelers
One of the major challenges for tourists is the lack of infrastructure and international services. Unlike other countries, Madagascar doesn’t have the convenience of taxi and delivery apps like Uber, and most taxi drivers also don’t use WhatsApp. Moreover, most locals do not speak English, and while French is widely spoken, the language barrier and the absence of digital services make it difficult for travellers to navigate.
Your Travel Assistant for Madagascar
MadaAssist was created to solve these issues and make Madagascar a more accessible place for tourists. We provide a digital concierge service that allows tourists to access all the local services they need – from car rentals and tour guides to food delivery and massages – all accessible through simple instant messages. The idea is simple: You can request what you need, and our booking managers find and book it for you.
How MadaAssist Works
Chat with a Local Expert on WhatsApp
At MadaAssist, we connect travellers with a dedicated team of local booking managers. When you make a request, our team handles the phone calls to local providers, negotiates the best prices, and ensures that services are booked and confirmed. Our booking managers also handle local payments using Mobile Money, the preferred payment method in Madagascar. This service makes it easy for travellers to get what they need.
Pay Online with Free Cancellation
While most service providers in Madagascar do not accept card payments, MadaAssist enables to pay everything you need by card online, with a simple all-inclusive price. And our customers also have the flexibility to modify their bookings at no additional cost. For cancellations made at least 24 hours before the scheduled service, we offer a full refund policy, ensuring peace of mind for our customers.
Support Madagascar
Support the Local Economy with Every Booking
We are based in Madagascar, with over 90% of our revenue spent on local suppliers and employees, while less than 10% goes to foreign suppliers. This ensures that the money you pay stays in Madagascar, directly supporting the local economy. With MadaAssist, your spending benefits the people of Madagascar and contributes to sustainable growth.
Building a Brighter Future Through Tourism
MadaAssist aims to make Madagascar more accessible and easier to navigate for travellers, we want to attract more visitors to this extraordinary island, ultimately boosting local businesses and growing the average income of Malagasy people. With MadaAssist, we aim to create a future where each year, the Malagasy people can look back and say, “La vie est mieux” – life is better now.
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